Degrees & Majors
Marketing
Offered at IU Indianapolis by Kelley School of Business.
About
The study of marketing concerns all activities related to the marketing and distribution of goods and services, from producers to consumers. Areas of study include customer behavior, the development of product offerings to meet consumer needs, pricing policies, institutions and channels of distribution (including retailers and wholesalers), advertising, selling, sales promotion, research, and the management of marketing to provide for profitable and expanding businesses.