About
Development of online business skills and cross-disciplinary application of business knowledge occurs through completion of a team project under faculty supervision. The team chooses a US firm for which it generates a market penetration strategy for a candidate set of countries defined by the instructor. The team must justify its business plan in terms of market sustainability, financial survivability, operational feasibility, and regulatory viability. Materials on the geographic region of study and on the mechanics of online team collaboration are provided for the students. Throughout the quarter, the business plan must pass pre-determined stages of review by both peers and the instructor. From the course, students gain experience in strategy formulation and management of international business planning.
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