About
A multi disciplinary business simulation involving the integration of all components of the integrated core. All faculty in the integrated core participate as team in assisting students to run a business simulation in which student teams function and division management. The simulation covers four quarters. Teams develop marketing, operations, financial and information systems plans for their divisions. Financial statements produced by each division is audited by student audit teams. Student teams make decisions about product strategy, manufacturing and capital investment while competing for corporate resources. Quarterly results for each division are presented to a corporate board consisting of the integrated core faculty.
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