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BUS-M 312: RETAIL MARKETING MANAGEMENT (3 credits)
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BUS-M 312: RETAIL MARKETING MANAGEMENT
Offered at
IU Bloomington
by
Kelley School of Business
.
About
This course introduces non-marketing majors to the field of retail marketing management. You will learn to critically analyze the retailing process, the environment within which it operates, and the institutions and functions that are performed.
Resources
View course on iGPS
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