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Courses

BUS-M 411: TRANSPORTATION CARRIER MANAGEMENT (3 credits)

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Study of the marketing carrier-shipper interface with concentration on the variables of rates, service and government regulations. Modal coverage from an integrated marketing viewpoint. An advanced course which exposes students to market-rate considerations, carrier financial problems, operational factors, and marketing opportunities. functional analysis of all major transportation modes. Identification of major issues, analysis of alternatives, and discussion of probable future outcomes.

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