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BUS-M 522: NEW PRODUCTS MANAGEMENT (1.5 credits)
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BUS-M 522: NEW PRODUCTS MANAGEMENT
Offered at
IU Bloomington
by
Kelley School of Business
.
About
The management of new products development. Program strategy, opportunity creation, concept development, product testing, demand estimation, and evaluation are stressed. Lectures and case studies illustrate effective innovation practices.
Resources
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