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BUS-M 581: BLOOMINGTON BRANDS (1.5 - 3 credits)


Essentially, Bloomington Brands (Brands) functions as a joint venture between The Scotts Miracle-Gro Company (Marysville, OH) and the Kelley School of Business at Indiana University. Its primary purpose is to provide resident business school students with real-time brand management experience. The Experiential Marketing Program (Program) is affiliated with the Center for Brand Leadership.