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MSCH-A 441: INTEGRATED MARKETING COMMUNICATION CAMPAIGN PLANNING (3 credits)
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MSCH-A 441: INTEGRATED MARKETING COMMUNICATION CAMPAIGN PLANNING
Offered at
IU Bloomington
by
College of Arts and Sciences
.
About
Provides a detailed examination of the development, execution, and assessment of advertising campaigns. Offers insights into the planning process and an extended opportunity to integrate and apply the principles acquired.