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MSCH-A 442: BRAND STRATEGY AND MEDIA MANAGEMENT (3 credits)
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MSCH-A 442: BRAND STRATEGY AND MEDIA MANAGEMENT
Offered at
IU Bloomington
by
College of Arts and Sciences
.
About
Covers branding and brand equity concepts relevant to management of media advertising. Concepts are applied to analyses of case studies of brand creation, development, and extinction in media advertising.