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MSCH-A 442: BRAND STRATEGY AND MEDIA MANAGEMENT (3 credits)
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MSCH-A 442: BRAND STRATEGY AND MEDIA MANAGEMENT
Offered at
IU Bloomington
by
College of Arts and Sciences
.
About
Covers branding and brand equity concepts relevant to management of media advertising. Concepts are applied to analyses of case studies of brand creation, development, and extinction in media advertising.
Resources
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