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Academics Indiana University
Courses

MSCH-C 209: INTRODUCTION TO ADVERTISING AND INTEGRATED MARKETING COMMUNICATION (3 credits)

Offered at IU Bloomington by College of Arts and Sciences.

About

Examines principles of media advertising and applications across platforms and audiences. Analyzes the advertising industry structures and processes, including the roles of agencies, creative teams, station representatives, and buyers. Topics include the social and individual effects of advertising, ethical issues in advertising, and considerations for advertising in a global marketplace.

Resources