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Academics Indiana University
Courses

SPEA-A 354: ARTS MARKETING FUNDAMENTALS (3 credits)

Offered at IU Bloomington by O'Neill School of Public and Environmental Affairs.

About

This course introduces students to the essentials of arts marketing: how nonprofit organizations and consumers behave and what strategies marketers can use to successfully operate in today's environment. Course will examine such topics as the marketing process for product-centered cultural enterprises, collection and use of marketing information, target marketing, and position.

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