About
The focus of this course is on the role of wineries and restaurants in the tourism industry. The impact that winery and food tourism has on local, regional and national economies will be examined. Revenue centers that can be developed in conjunction with a winery and a restaurant, such as restaurants, gift shops and events will also be analyzed. Activities away from the winery and restaurant location such as participation in wine and food festivals, wine and food seminars and culinary events will be included as topics for discussion. The orientation of the course will be winery and food tourism as a business and, as such, will emphasize the functions of management and marketing.
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