About
The course will help students appreciate the relationship between marketing and the consumer culture. The course will aid the student in becoming a more aware and intelligent consumer. It will highlight the roles played by the different stakeholders such as the consumers, industries, and the government. The course will acquaint the student with basic marketing concepts, terminology and applications. The use of marketing in a variety of industries will be explored. Assignments and assessment will occur through in-class contracts as well as through Oncourse. Lectures may be delivered via classroom, television, or the web.