About
Kelley admit of junior or senior standing. Students must meet the Option II admission criteria to take the Integrative Core courses including course, GPA, and grade requirements. Part of the integrative core, along with F374, P374 and Z374. First course in Marketing for all business students. Marketing planning, strategies and decision- making examined from the organizational and customers- perspectives; marketing concept and its implications throughout the value chain, including marketing's relationship to other functional areas within the firm. Market structure and consumer behavior and their relationship to marketing strategy and implementation.
Resources