About
Examines the process of creating a market-driven organization. Specific topics include marketing strategy, branding, market segmentation, market research/analysis, relationship marketing, social media, pricing, and promotion. Learn both product and service marketing skills. Discovers tools for evaluating the effectiveness of marketing initiatives and how marketing activities differentiate organizations in competitive marketplaces. Focuses on the healthcare industry including patients, employers, government, medical devices, pharmaceuticals, information technology, and healthcare services.
Resources