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Academics Indiana University
Courses

PBHL-H 612: MARKETING HLTH SVCS DELIVERY (3 credits)

Offered at IU Indianapolis by Richard M. Fairbanks School of Public Health.

About

This course establishes the role of the healthcare leader in developing and executing on the brand strategy of the organization, developing the key components of a brand plan for a healthcare organization, and understanding the rapidly changing digital environment and its role in brand health and the patient experience.

Resources