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Academics Indiana University
Courses

PBHL-S 625: APPLIED PUBLIC HEALTH CAMPAIGN AND SOCIAL MARKETING STRATEGIES (3 credits)

Offered at IU Indianapolis by Richard M. Fairbanks School of Public Health.

About

This course will introduce students to the process of developing and evaluating public health campaigns. Students will incorporate various tools and strategies, including social marketing, to promote behavior change. Through individual assignments, group activities, and several guest speakers from the field, students will gain practical experience in the various phases of designing effective public health campaigns.