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TESM-T 582: APPLIED SPORT EVENT RESEARCH (1 - 6 credit)
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TESM-T 582: APPLIED SPORT EVENT RESEARCH
Offered at
IU Indianapolis
by
School of Health & Human Sciences
.
About
This course provides an overview of marketing research methods used to assess the effectiveness and impact of sport events. Students work together in teams to conduct research on behalf of an industry partner.