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BUS-M 415: ADVERTISING AND INTEGRATED MARKETING COMMUNICATIONS (3 credits)
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BUS-M 415: ADVERTISING AND INTEGRATED MARKETING COMMUNICATIONS
Offered at
IU Kokomo
by
School of Business
.
About
Basic advertising and sales-promotion concepts. The design, management, and integration of a firm's promotional strategy. Public policy aspects and the role oof advertising in marketing communications in different cultures.