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Academics Indiana University
Courses

BUS-M 409: ADVANCED SOCIAL MEDIA MARKETING (3 credits)

Offered at IU South Bend by Judd Leighton School of Business and Economics.

About

The course will help students integrate social media into business marketing communication and strategy decisions. Students will learn about common social media platforms and how these platforms can be used for effective communication, branding, marketing, customer service, and market research as well as tools to engage and retain customers.

Resources