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Degrees & Majors

Sport Marketing & Management

Bachelor of Science in Kinesiology


The interdisciplinary Bachelor of Science in Sport Marketing and Management program at IU Bloomington has prepared top industry professionals since 1985. Attracting students from across the country and around the world, it is recognized as one of the top programs of its kind in the United States.

You will complete a core of courses in areas including law, marketing, communication, business, management, psychology, and finance, and complement them with a wide range of electives that help identify your passions. Then, you'll apply what you learn directly to the field through a practicum or internship experience.

With this major, you will be well-positioned for a career in professional, intercollegiate, or amateur sports in areas such as facility operations, marketing and public relations, or event marketing and management. You may even consider continuing your education in a law or sports administration graduate program.