Marketing (TSAP)
Offered at IU South Bend by College of Professional Studies
About
The study of marketing concerns itself with all those activities related to the movement of goods and services from the producer to consumers. It deals, for example, with customer behavior; the development of product offerings to meet consumer needs; pricing policies; the institutions and channels of distribution, including retailers and wholesalers; advertising; selling; sales promotion; research; and the management of marketing to provide for business a profitable and expanding operation.
The marketing curriculum endeavors to provide the business community with broadly trained people who can approach problems with a clear understanding of both marketing and the interrelationships of marketing with other functions of the firm. Students planning a career in marketing research and information systems, advertising, retailing, or sales management usually major in marketing and then might pursue additional specialization in the area of their vocational interest.
A Bachelor of Science in Business (B.S.B.) degree requires 120 hours of coursework, including:
- 42 credit hours of General Education Requirements: All IU South Bend undergraduate students are required to complete coursework in the humanities, social sciences, arts, and quantitative reasoning, which is intended to foster the strong problem-solving, communication, and analytic reasoning skills necessary for students to succeed in their college classwork and future careers.
- 48 credit hours of Business Administration Core Courses: All IU South Bend business undergraduate students are required to complete a curriculum of core courses in business that include coursework in accounting, finance, management, computer literacy, and economics to build a strong foundation of basic business competencies necessary to succeed in all business majors/concentrations.
- 30 credit hours of 300–400-level business major/concentration coursework.